Floor coverings and rugs in glowing colors from back when Bakelite was big and kitchen floors came in Chromalin. Imagery from a 1938 commercial catalogue put out by Bird And Son of East Walpole, Massachusetts.

Front cover of BIRD Rugs and Floor Coverings: Patterns for 1938, a commercial catalogue from Bird Floor Covering Sales Corporation. American. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/mode/1up
Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Title page. Image 1 of a commercial catalogue from Bird Floor Covering Sales Corporation that was published in 1938. American. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/1/mode/1up
There is a Chromalin pattern or design that is adaptable to any room in the house – to fit any scheme of decoration. Here is a custom built Chromolin living room, with specially designed inset in front of the fireplace. Page 3 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/3/mode/1up
IN HARMONY WITH THE MODERN: Chromalin Rug patterns are ideally suited to more formal rooms. The design used in this dining room is in perfect harmony with modern furnishings. Chromalin in any pattern is the modern floor covering. Page 4 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/4/mode/1up
CHROMALIN: Number 9383, sizes 9 x 12, 9 x 10 1/2, 7 1/2 x 9, 6 x 9. Also 8/4 and 12/4. Repeat 18.” Page 14 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/14/mode/1up
DURABLE BEAUTY and ECONOMY: The kitchen is the finest proving ground for the wearing qualities of Chromalin. This lovely floor covering combines perfect pattern, durable beauty and ultimate economy even in the spots where the hard wear comes. Page 17 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/17/mode/1up
CHROMALIN: Number 430 and number 435, two yards wide, 8/4 only. Repeat 18.” Page 32 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/32/mode/1up

PLAIN and JASPE: Plain and Jaspe Floor Covering permits you to give full rein to your own decorative fancies. Interesting and attractive effects may be obtained with or without Chromasets, of which Bird offers a wide selection. Chromasets in both 18″ and 9″ sizes; Floor Plan Units, Assembled Borders, and suggestions for Custom Built Insets are made in many different color combinations. Examples of these are illustrated on the following pages. Page 33 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/33/mode/1up
CHROMASETS: An even wider selection than ever before provides small designs and individual patterns to suit any taste. With Chromasets anyone can design custom floors. One, two and three-color combinations, in squares, circles, and assembled borders, distinctive floor plan units and custom designs made to order are among this colorful selection shown on the following pages. Compass, Tea Set and Ship’s Wheel. Page 39 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/39/mode/1up
Bird Armored with BAKELITE Rugs and Floor Coverings clean easier, stay brighter and last longer because each particle of color in Bird Rugs and Floor Coverings Armored with Bakelite is protected by the tough, lustrous Bakelite armor that resists destructive wearing action. This armor is not a surface coating – it is hard and durable on the felt side as it is on the wearing surface. On these pages you will find a colorful array of patterns in both Rugs and Floor Coverings – Suitable for any room in the house, any color scheme, or style of decoration. All are Armored with BAKELITE. Page 43 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/43/mode/1up
Armored with BAKELITE: Number 6746, sizes 9 x 15, 9 x 12, 9 x 10 1/2, 9 x 9, 7 1/2 x 9, 6 x 8, also 8/4 and 12/4. Repeat 18.” Page 44 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. http://archive.org/details/birdrugsfloorcov00bird/page/44/mode/1up
The playroom is one room that demands an attractive, long-wearing floor covering at moderate cost. Economy Rugs and Floor Coverings are the ideal solution. Page 70 of a commercial catalogue that was published in 1938 by Bird Floor Covering Sales Corporation and titled Bird rugs and floor coverings armored with Bakelite, Chromalin rugs and floor coverings, economy rugs and floor coverings, rug border, lining felt, rubberlike matting: Bird Floor Covering Sales Corporation, New York – East Walpole – Chicago, Illinois. Collections of Columbia University. In the public domain. https://archive.org/details/birdrugsfloorcov00bird/page/70/mode/2up

Chromalin must have been a kind of linoleum or similar to linoleum.