Off for a swim looking as chic as they come. Imagery from “Fashions for the French Beach,” an album containing photographs of women modeling swimsuits made for the French swimwear company EMO in 1951-1952. Found on the website of the American rare book dealer Between the Covers of Gloucester City, New Jersey but I found out about them at the antiquarian book fair.

Model wearing the Eperon strapless swimsuit, and holding a striped beach umbrella. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

Model wearing the Etoile one piece starfish print swimsuit. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

Model wearing the Eldorado two piece dolphin print swimsuit. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

Model wearing the Epervier two piece swimsuit and holding a speargun and swim goggles. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

Model wearing the Embleme one piece floral swimsuit and holding a pair of sunglasses. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

Model wearing the Eblouissement nautically themed one piece swimsuit and wearing sunglasses. Studio photograph shot for EMO, which was a French swimwear company. 1951-1952, taken from a photograph album made for the EMO firm with studio photographs shot by a commercial photographer. Image © 2024 Between the Covers. Fair use license. via https://www.betweenthecovers.com/pages/books/449658/archive-emo-swimsuit-co-fashions-for-the-french-beach

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