Advertisements that sing summer in any summer. Doesn’t matter what year. Watermelon themed catalog covers from Reuter’s Seeds, a New Orleans, Louisiana supplier of seeds, bulbs, plants, and other gardening products. 1910s-1930s.

Reuter’s Seeds for the South catalog.  Christopher Reuter, New Orleans, Louisiana USA. Spring 1918 issue. Image © Southeastern Architectural Archive, Howard-Tilton Memorial Library, Tulane, University. Artwork itself in the public domain due to age. via https://web.archive.org/web/20100527235807/http://www.tulane.edu/~lmiller/SEAA%20Summer%20Exhibit/Garden%20Exhibit%20Summer/Reuters%201918.html
Reuter’s Seeds for the South catalog.  Christopher Reuter, New Orleans, Louisiana USA. Spring 1927 issue. Image © Southeastern Architectural Archive, Howard-Tilton Memorial Library, Tulane, University. Artwork itself in the public domain due to age. via https://web.archive.org/web/20100527235813/http://www.tulane.edu/~lmiller/SEAA%20Summer%20Exhibit/Garden%20Exhibit%20Summer/Reuters%201927.html
Reuter’s Seeds for the South catalog.  Christopher Reuter, New Orleans, Louisiana USA. Spring 1930 issue. Image © Southeastern Architectural Archive, Howard-Tilton Memorial Library, Tulane, University. Artwork itself in the public domain due to age. via https://web.archive.org/web/20100527235746/http://www.tulane.edu/~lmiller/SEAA%20Summer%20Exhibit/Garden%20Exhibit%20Summer/Reuters%201930-2.html