Tag: Welch’s grape juice

Imagery from a 1930s album documenting Welch’s Grape Juice displays in stores in Ohio that is up for sale by rare book dealer James E. Arsenault. I hope the salespeople depicted were better at not spilling purple grape juice on themselves than I ever was. The album was put together by Welch’s salesman Daniel J. Kelly who might have shot some of the pictures, too.

Kroger’s Master Store, Main Avenue, Norwood, Ohio: The display sold 35 cases in six days. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
The Dixie Terminal Food Shop Inc. 321 Walnut Street: Sold 2399 Units in six days. 25,000 People pass this window every day, sell the full line. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
The Bay Drug Company, Fifth and Main Street, Cincinnati, Ohio: This window sold ten cases in four weeks. 20,000 people pass this window every day for 30 days and nights. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
Kroger’s Master Store, 3509 Redding Road, Cincinnati, Ohio: This store sold 25 cases of Welch’s Grape Juice in three days. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
Dixie Terminal Food Shop – 321 Walnut Street, Cincinnati, Ohio: Sold 2004 Grape Juice in six days. This store only sold one case of Welch’s Grape Juice a month before this sale. Now this store sells eight to ten cases a month. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
The Piggly Wiggly Avondale: This store sold 15 cases in three days. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
Kroger’s Master Market – Hyde Park Square: Sold 1899 units in five days. This store now carries our full line. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
Kroger’s Master Store, 2721 Erie Avenue, Cincinnati, Ohio: This display sold 1056 bottles of Welch Grape Juice in six days. Display for Welch’s Grape Juice and Latonia Club Ginger Ale. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio
The Dixie Terminal Food Shop, 321 Walnut Street, Cincinnati, Ohio: This photo shows the Mass Display and entire store trimmed. Image from a well-captioned album documenting lavish displays of Welch’s grape juice in Cincinnati-area stores in the 1930s, compiled by a Welch’s salesman and including several typed letters and other items of Welch’s ephemera. Image © James E. Arsenault Arsenault and Company. Fair use license. ttps://www.jamesarsenault.com/pages/books/9121/da-j-kelly-photog-comp-iel/album-of-photographs-documenting-welch-s-grape-juice-displays-in-stores-in-ohio

This is the same Kroger Grocery people (kroger.com) we have now but back in the 1930s when they were a much smaller Ohio grocery store chain. The same Piggly Wiggly, too.