Off to a fashioncade. I don’t think they have these any more but it sounds like it was similar to streaming designer runway shows on vogue.com but in real time wearing a girdle and a string of pearls out at the country club or the home of the president of the PTA . From TESSA, Digital Archives of the Los Angeles Public Library.

Fashions in furs with the photograph caption dated October 17 1957 and reading, “Presenting a pre-view of autumn furs to be shown in the “Future Unlimited Fashion Fair” sponsored by Encino Woman’s Club are Mmes. I. L. Bagwell, president; C. W. Hartford, F. Norwood Yale and Miss Carroll Hunter, from left. Benefit fashioncade on Oct. 31 at Sportsmen’s Lodge will aid ‘Futures Unlimited.’” Ed J. Clarke, photographer for the Valley Times newspaper. TESSA, the Digital Collections of the Los Angeles Public Library. Under copyright in 1957. Fair use license. https://tessa2.lapl.org/digital/collection/photos/id/55626/rec/4
Fashioncade of furs with the photograph caption dated February 25, 1955 and reading, “Mrs. Ben Pannell, seated, who always thought just any fur coat would be nice, seems puzzled when she sees an array of garments dating from 1890 to modern times. Modeling the coats from left are Mmes. Calvin Glendenning, Don Barnett, Nick George, Don Furst, Win Hovey and Roy Barron. The fur pieces will be modeled at a benefit sponsored by Kappa Omicron of Epsilon Sigma Alpha.” Photographer not given but shot for the Valley Times Newspaper. TESSA, the Digital Collections of the Los Angeles Public Library. Under copyright in 1955. Fair use license. https://tessa2.lapl.org/digital/collection/photos/id/68564/rec/1
Comic Relief with the photograph caption reading July 16, 1958 and reading “Mrs. Ruth Litt in old fashioned swim-suit, prepares to ‘get in the swim’ while Mmes. Norma Miller and Barbara Kaufman, from left, cheer from side-lines. Trio will model in aquatic fashioncade at July 23 membership swim party of Elana Group of San Fernando Valley Chapter of Hadassah.” Photographer not given but shot for the Valley Times Newspaper. TESSA, the Digital Collections of the Los Angeles Public Library. Under copyright in 1958. Fair use license. https://tessa2.lapl.org/digital/collection/photos/id/63107/rec/7
Fashion pageant with the photograph caption dated August 12, 1959 and reading “Valley members of the Daughters of Penelope inspect decor for fashioncade which will highlight Aug. 16-23 supreme convention in Ambassador Hotel. From left are Mmes. Nick Zafiris, George Shanis and George J. Brotsis.” Photographer not given but shot for the Valley Times Newspaper. TESSA, the Digital Collections of the Los Angeles Public Library. Under copyright in 1959. Fair use license. https://tessa2.lapl.org/digital/collection/photos/id/126085/rec/8
Here Comes the Bride with the photograph caption dated May 8, 1957 and reading, “Mrs. Lou Shields, foreground, displays lovely bride doll door prize for May 13 fashioncade of Sherman Oaks School mothers. Left to right, background, Mmes. Louis Marino and Rad Robinson plan arrangements; Mmes. Nell W. Hanner and Marion C. Beatty admire a doll. Event at Mrs. Beatty’s Encino home will feature spring styles.” Photographer not given but shot for the Valley Times Newspaper. TESSA, the Digital Collections of the Los Angeles Public Library. Under copyright in 1957. Fair use license.

FYI these are 1950s furs to go with the 1950s ladies wearing them in the pictures. Why I think the images are all right to use. If they were recent, I wouldn’t.

Leave a Reply