In need of a new wardrobe and a wanting to be more chic than anyone shopping at the boutique on the street car line. Imagery from “La Mode 1914,” a commercial catalogue of Bernard et Cie. Collections of the Bibliothèque Patrimoniales, Paris, France.

L’ARRIVÉE AU CHÂTEAU: Créations de Bernard et Cie. Image 13 from La Mode 1914, a commercial catalogue of Bernard et Cie, who were also the publishers. Georges Leonnec, illustrator. G. Heymann, 186 rue de Rivoli, Paris, imprimeur. Collections des bibliothèques de prêt. In the public domain due to age. https://bibliotheques-specialisees.paris.fr/ark:/73873/pf0002307564/v0013.simple.highlight=Bernard%20et%20Cie.selectedTab=thumbnail

AU THÉ TANGO: Créations de Bernard et Cie. Image 15 from La Mode 1914, a commercial catalogue of Bernard et Cie, who were also the publishers. Georges Leonnec, illustrator. G. Heymann, 186 rue de Rivoli, Paris, imprimeur. Collections des bibliothèques de prêt. In the public domain due to age. https://bibliotheques-specialisees.paris.fr/ark:/73873/pf0002307564/v0015.simple.highlight=Bernard%20et%20Cie.selectedTab=thumbnail

À DEAUVILLE. LA POTINIÈRE: Créations de Bernard et Cie. Image 17 from La Mode 1914, a commercial catalogue of Bernard et Cie, who were also the publishers. Georges Leonnec, illustrator. G. Heymann, 186 rue de Rivoli, Paris, imprimeur. Collections des bibliothèques de prêt. In the public domain due to age. https://bibliotheques-specialisees.paris.fr/ark:/73873/pf0002307564/v0017.simple.highlight=Bernard%20et%20Cie.selectedTab=thumbnail

LE RENDEZ-VOUS: Créations de Bernard et Cie. Image 19 from La Mode 1914, a commercial catalogue of Bernard et Cie, who were also the publishers. Georges Leonnec, illustrator. G. Heymann, 186 rue de Rivoli, Paris, imprimeur. Collections des bibliothèques de prêt. In the public domain due to age. https://bibliotheques-specialisees.paris.fr/ark:/73873/pf0002307564/v0019.simple.highlight=Bernard%20et%20Cie.selectedTab=thumbnail

As chic as chic can be straight from the January 1938 issue of Vogue. Collections of @gallicabnf, the Bibliothèque nationale de France.

Front cover with artwork by P. Roy. Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. In the public domain. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f7.item

Full page advertisement for Coiffure de réveillon par RENE RAMBAUD EMILE – PARIS, 400, Rue Saint-Honoré. Photo credit: MONNERET-JOFFE STUDIO. Page 2 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. In the public domain. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f10.item#

L’HIVER AUX PYRÉNÉES. Page 4 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. In the public domain. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f12.item#

L’INDISPENSABLE BOLERO: Ce boléro de Schiaparelli, en gros ottoman noir, atteignant juste la taille et porte sur une robe en même tissu, est garni d’une double rangée de balles rouges et vertes, comme celles dont on orne les arbres de Noël. Page 15 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. In the public domain. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f23.item#

SOUPLES ET VAPOREUSES: FRANCEVRAMANT, LANVIN. Cette robe droite, à la taille fine, est confectionnée en crêpe-satin blanc sur les deux faces. Deux pans partent de l’empiècement, se croisent et tombent librement dans le dos. Du Luminor, satin de rayonne blanc, est employé pour cette robe très souple. Le corsage forme un drapé qui se croise à l’encolure. Large ceinture nouée. Tous le bijoux sont de Mauboussin. FRANCEVRAMANT, MARCEL ROCHAS. Cette jolie robe du soir est traitee en jersey de rayonne blanc, très fin. Le corsage fronce moule le buste au-dessus d’une large ceinture-corselet en satin. Nœuds de ruban sur les épaules. Page 32 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. In the public domain. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f40.item

MADELINE DE RAUCH – HERMÈS – LANVIN. ANDRÉ DURST, photographer Image 34 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f41.item#

A JOLIE MAIN BEAU GANT: Pour le soir: gant court en doblis ivoire, couture intérieure en mêmes fils d’or et de soie que le medaillon. Un beau rouge framboise, brodé de guirlandes d’or. Un autre gant long en doblis brodé de feuilles d’or dans le goût XVIIIe. Un modèle court en Sorak noir, brodé de fils d’or. Également courts, en doblis gris, broderie or et argent. Meme modele, en doblis rose. Boîtes anciennes, collection Dignimont. POUR LE JOUR: Forme nouvelle, section sur le poignet, bracelet de crocodile noir. Un nouveau ton très chaud, mais arrêté par une bande brune caramel. En forme d’arum, ce modèle tout simple, en doblis ivoire, pour remplacer le gant classique d’après-midi. Le même ton frambroise que pour le soir, traite en onagre. Les gants de chevreau, tous de tons très fins. Écharpes Hermès. Boîte de la crémaillère. Horst, photographer. Image 40 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f47.item#

POIS RAYURES. QUADRILLES AVANT-COUREURS DE CE PRINTEMPS. Balenciaga. Du crêpe de rayonne raye en diagonale est disposé en sorie que les rales se contrarient en chevrons. Claire Any. Sur une robe Tortaz brun de Lesur, le petit col et les incrustations sont en Tortaz bordeaux. Balenciaga. Dans cette robe en crêpe rayé marine et blanche, le tissu fournit sa propre garniture. Corsage fronce. Rosevienne. Cette robe est en Ziblat noir de Rodier. Damiers soulignés de rouge en Djersalink, de Rodier. Alex Maguy. De larges pois bordeaux sont disseminés sur un fond de crêpe blanc. Mouvement de coques souples. Image 52 of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f57.item#

BIJOUX. Page 34. of the Janvier 1938 issue of Vogue magazine. Published in Paris, France by Condé Nast. Collections of the Collections of @gallicabnf, the Bibliothèque nationale de France. https://gallica.bnf.fr/ark:/12148/bpt6k936228j/f486.item#

Look like the Empress Eugenie if only for an afternoon. Images from an album of 50 watercolors depicting women’s fashions for the years. 1867-1868, created in Paris, France. By an anonymous artist who must have been a highly accomplished fashion artist. Found on the website of antiquarian book dealer Justin Croft.

Lady wearing a white, green and blue dress with a matching hat. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Young woman or teenager in a pale blue and white dress with a large bow worn with a velvet? jacket and a veiled hat. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Woman wearing a mask, her braided hair tied with a red ribbon. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Woman wearing a winter ensemble in green and brown with a jacket, her hair tied with a blue ribbon. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Dark haired woman dressed in a red and white striped dress and shawl. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Barefoot woman wearing a blue and white skirt and carrying a shepardess’s crook. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Young woman dressed in a blue dress with a brown over skirt and an orange/red shawl. From an album of 50 watercolors depicting women’s fashions for the years. 1867-1868 that was created in Paris, France by an anonymous artist. Image © 2023 Justin Croft. Fair use license. via https://www.justincroft.com/book/7568/fashion/an-album-of-50-watercolours-depicting-womens-fashion/

Very well dressed children from just a wee bit back in time. Fashion illustrations from “Modes de Paris. Costumes d’enfant” which came out in 1810.

358895_original — ‘Capote de Perkale, Robe de Mousseline pantalon garni.” 1810. In the public domain due to age. via https://amiancien.livejournal.com/27632.html

359471_original — ‘Casquet en Maroquin Veste et Pantalon de Nankin.” 1810. In the public domain due to age. via https://amiancien.livejournal.com/27632.html

358409_original — “Bourrelet de habit de Matelot en Percale.” 1810. In the public domain due to age. via https://amiancien.livejournal.com/27632.html

359271_original — “Toque brodé Redingote garni en crèves.” 1810. In the public domain due to age. via https://amiancien.livejournal.com/27632.html

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